Marketing in the news
I found an article in marketingweek.com called “How TV helps brands jump over the moon” that caught my attention. The article is about how a business can benefit from reaching out through TV as a step up in growing a new brand and maybe reach out to a new audience. It gives five reasons why TV advertising has benefits in moving to the next level for your company. The examples are TV has a brilliant value compared to other online platforms. It can make you famous because it can make your brand into a household name. Along with how it can signal success through already proven study’s on how TV advertising works to improve awareness of your brand. It’s also considered the least risky of other marketing techniques because it’s already proven to have an effect over other median sources. Lastly the article makes a good point on how TV is for everyone and people of all ages and demographics. The article is sponsored by thinkbox and has a YouTube video advertising how TV has a big influence