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Marketing in the news

 I found an article in marketingweek.com called “How TV helps brands jump over the moon” that caught my attention. The article is about how a business can benefit from reaching out through TV as a step up in growing a new brand and maybe reach out to a new audience. It gives five reasons why TV advertising has benefits in moving to the next level for your company. The examples are TV has a brilliant value compared to other online platforms. It can make you famous because it can make your brand into a household name. Along with how it can signal success through already proven study’s on how TV advertising works to improve awareness of your brand. It’s also considered the least risky of other marketing techniques because it’s already proven to have an effect over other median sources. Lastly the article makes a good point on how TV is for everyone and people of all ages and demographics.  The article is sponsored by thinkbox and has a YouTube video advertising how TV has a big i...
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My first blog post!

Hello world, my name is Harland and I'm a father of four with vary little time for just about everything. Before becoming a dad I was an adventurer and would jump at any opportunity to travel and try new things if I could afford it. Now as a dad and husband my money and time goes to being around my kids as much as possible, while trying to make the best of what I have as well. As a  former United States Marine I got the opportunity to serve all over the world and experience different cultures and lifestyles. This has given me a different perspective on life, and now I focus really hard on looking at things at all different angles and aspects.  The main reason I took this Marketing class was because it is a requirement for my practical business management degree, but I’m definitely interested in marketing in general and hope to learn a lot. I’ve been hooked by ads and the branding angles of products all me life and definitely want to know why and how it works so well. I’m inter...
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