Marketing in the news

 I found an article in marketingweek.com called “How TV helps brands jump over the moon” that caught my attention. The article is about how a business can benefit from reaching out through TV as a step up in growing a new brand and maybe reach out to a new audience. It gives five reasons why TV advertising has benefits in moving to the next level for your company. The examples are TV has a brilliant value compared to other online platforms. It can make you famous because it can make your brand into a household name. Along with how it can signal success through already proven study’s on how TV advertising works to improve awareness of your brand. It’s also considered the least risky of other marketing techniques because it’s already proven to have an effect over other median sources. Lastly the article makes a good point on how TV is for everyone and people of all ages and demographics. 

The article is sponsored by thinkbox and has a YouTube video advertising how TV has a big influence on how to grow or scale up your business. It uses a funny story about a lawyer that is trying to build his business and decides to use TV as a solution to get more clients. It ends up working really well and now the law firm has planes in opening up a new branch. It’s a spoof that includes fairytales and creative wordplay that is quite entertaining.

The value proposition that I got from the ad was that if you want to expand or earn more business you should consider using TV advertising as a reliable and proven method of marketing. Knowing that in todays day and age we have many types of media that is constantly trying to hook our attention, we find ourselves not watching TV the way we used to. Our fast pace lives almost despise commercials and now we can even choose what ads we would rather spend our time watching. I honestly feel like it’s a last ditch effort to try and save the traditional way we market to the masses. With social media and the new ways the younger generations are being influenced, TV is almost something fading away like the traditional news paper. 

The marketing solution that they used was entertaining and kind of fresh but all in all it almost feels like they are reaching for something that has already slipped away. Even Seth Godin has mentioned that the TV complex is over and times are evolving to new ways of marketing instead of spending large amounts of cash on television commercials.

Thinking about how I might do things differently as the brand or product manager, I would involve other means of advertising with online platforms as well. Just because it’s about using TV as a marketing technique doesn’t mean you can’t involve things like new ways of watching TV through streaming and other online services. Attention spans seem to be dwindling with the more information we are bombarded with on a daily basis. The idea of shorter commercial time slots might be a solution as well because I know I don’t like watching an ad for something that is over a minute long. I would like to just get the info and move on to the next thing after about 20 to 30 seconds.

Over all I feel like I learned that television is still a great way to get your product or service out to the world, but I also feel like the TV industry is starting to feel the pinch from other sources of attention grabbing methods. Only time will tell how and what will be the next great marketing tool, and hopefully it will be a lot better then having to watch more TV adds then the program you actually want to watch.